2nd June 2021 3 MIN READ •Hiring Tips •Talos ATS
The job market is a competitive place for employers, with the rise of remote working lifting locational obstacles – allowing candidates to apply for vacancies almost anywhere. In order to compete for the best talent, companies must set their hiring strategy and workplace culture ahead of the national competition. Here we discuss how to attract the best talent in a work-from-home job market.
The rise of remote working
Until recent years, remote working was a perk enjoyed by only a small number of professionals. Now, however, it has become almost an expected benefit.
In a 2021 poll, 43 of the UK’s 50 largest employers said they would continue to support remote working into the future. This came as huge news for employees and job-seekers alike, whose working lifestyle looks set to change permanently.
How to compete for talent in a remote world
Before the days of remote working, recruitment meant competing with similar local companies to offer the most attractive workplace culture. Now, however, this competition exists on a national basis – with candidates being given the opportunity to apply for and carry out jobs from almost anywhere.
Here are some tips for attracting the best talent in the work-from-home world…
#1 – Define your employer brand
Your employer brand is what sets your workplace apart from other companies in your sector. By defining this to reflect your core values, you promote your unique culture to more of the best talent.
This attracts more compatible candidates to your company, helping them to recognise exactly what your brand is all about.
Without proper optimisation, your employer brand can easily blend in with the competition. Optimising this is crucial for attracting talent in the remote-working era – and staying ahead of competitors.
#2 – Create a talent-winning EVP
Your company’s Employee Value Proposition (EVP) is the list of incentives and benefits granted to your colleagues in return for their hard work. This may include perks such as team discounts, social events, or private healthcare.
It’s important to align your EVP with the wants and needs of talent in your sector; this sets you ahead of the competition in attracting compatible candidates.
Survey your employees and candidates regularly to establish which perks and cultural benefits matter most to them. Adapt your EVP to reflect this, and you’ll stand a better chance of appealing to the best talent in your sector.
#3 – Speed up your hiring process
Hiring turnaround matters; the quicker you can provide feedback to candidates, the more likely they are to actively pursue your opportunities.
The job market is a fast-paced environment, making the speed and efficiency of your hiring process crucial for staying ahead of the competition. Utilise software such as applicant tracking tech, video screening, and virtual interviews to speed up your recruitment processes.
Promoting speed and efficiency in hiring also makes life easier for your HR team, simplifying the recruitment process – reducing admin and team workload.
Discover Talos360’s all-in-one answer to fast and efficient hiring.
#4 – Provide a positive candidate experience
The experience your company provides to its candidates reflects enormously on its employer brand reputation. The more enjoyable and supportive you can make this experience, the more likely you are to attract high-quality talent.
Contact is key; make sure candidates are kept in the loop with the progress of their application, and supported throughout interview stages. This will boost the reputation of your employer brand – putting you ahead of the competition in attracting key candidates.
#5 – Stay up-to-date with the latest #WorkTrends
The modern workplace is full of popular trends affecting the wants, needs, and expectations of employees. It’s crucial to keep up-to-date with the latest #WorkTrends in order to stay ahead of the competition in your sector.
Subscribe to HR newsletters; run surveys and polls of employees and candidates to identify areas for improvement in your engagement strategy. Show talent in your sector that you’re a forward-thinking, people-first employer. This is a surefire way to compete for top talent in the work-from-home world.
Introducing…
Talos Engage: Optimise your EVP to attract top talent
Want to stay ahead of the game in attracting top talent to your business? Talos Engage is the answer. The gamified EVP research platform lets you survey employees and candidates to identify key #WorkTrends – adapting your engagement strategy to meet their needs.
Stay ahead of the other employers in your sector; build an EVP that truly resonates, and start attracting more of the best talent.
Align your company culture with the work-from-home movement:
