How to start recruiting internationally

Taking your hiring campaign worldwide gives you greater reach over more of the best talent. This takes dedication to grow your employer brand reputation, and streamline recruitment processes. Here’s how you can adapt your hiring strategy to start recruiting internationally:

#1 – Focus on employer brand awareness

Your employer brand is what first attracts new talent to your business. Growing your brand’s reputation in the job market makes your opportunities more attractive to potential candidates.

Take your employer brand international; focus on PR, social media, and search engine growth to expand your worldwide audience. This will help you to attract talent globally – expanding your workforce across borders.

#2 – Advertise in the right places

Your recruitment advertising strategy has an enormous effect on the success of your hiring campaigns. Make sure you’re advertising vacancies in the right places to attract worldwide talent:

– International job boards

Use *international job boards to attract global talent to your business. It’s all too easy to forget about a website’s popularity across borders, especially if translation is not facilitated.

*Look for job sites with an international audience; be sure to look further than ‘.co.uk’ and even ‘.com’ websites.

– Social media recruitment

Social media gives your brand an unprecedented reach over international audiences. Expand your company’s social profiles to attract talent worldwide, rather than simply focusing on the national job market.

Use built-in advertising tools to target audiences overseas; this can be achieved easily and cost-effectively with the right strategy.

– Dedicated careers site

A dedicated careers site gives candidates a one-stop-shop for all your open opportunities. This is a great way to target the international job market – promoting your website and its content across worldwide search engines.

Update your careers page regularly with new opportunities, company updates, and employer brand content. Employee testimonials are always a great touch on your careers website.

#3 – Facilitate virtual interviewing and onboarding

When recruiting internationally, it’s important to facilitate virtual hiring processes. This makes your recruitment process more accessible to applicants, and easier for your HR team.

– Video screening and interviewing

Video screening and interviewing tools are essential when recruiting internationally. These platforms allow for interview sessions to be carried out at any time, and from anywhere.

Give candidates a range of options for interview slots; this helps to overcome challenges presented by time-zones and workday overlaps.

– Remote onboarding tools

Once you’ve selected your ideal new recruit, you’ll need to make sure they can start their new roles with confidence. 

Remote onboarding tools enable you to bring new employees up to speed – no matter their geographical distance. This makes it easier to expand your company across borders, saving time and cutting out travel expenses.

#4 – Have your ideal candidate in mind

Before starting your international recruitment campaign, it’s important to identify the qualities and skills of your ideal candidate:

– Your company’s recruitment needs

What does your company need from new employees? Where are the gaps in your current workforce – are these in junior, senior, or intermediate roles?

Do your research: which regions have the highest concentration of your desired professionals? How can you engage with talent in these areas?

Read more: What is workforce planning?

– Ideal skills and qualifications

When recruiting internationally, it’s important to bear in mind the variation in qualifications outside of your home country. How will you assess candidate compatibility if their diploma/degree type is of foreign standard?

Competence and skills tests are a great way to assess the suitability of international candidates. Set role-specific tasks to put applicants’ skills to the test.

– Compatibility with your workplace culture

Your workplace culture still matters when recruiting internationally. Make sure candidates share the values and objectives of your current workforce.

Even when working remotely, it’s important that new employees see eye-to-eye with the rest of your workforce – they too will be representing your brand.

Introducing…

Talos ATS: Remote hiring made easy

Talos ATS is the ultimate all-in-one remote recruitment tool, making it easier to attract and hire new talent despite locational challenges.

The platform promotes remote hiring through video screening/interview tools, multi-platform job posting, time zone compatibility, and virtual onboarding tools.

Talos ATS includes:

• Next-generation Applicant Tracking System
• Multi-platform job-poster 
• Recruitment advertising suite
• Video screening and interview platform
• Automated progression of your strongest applicants
• SMS/email update automation for candidates
• Remote onboarding tools

Discover a better way to recruit remotely