11th October 2022 4 MIN READ •Hiring Tips •Talos ATS
The internet has gone mobile – the rise of social media, smartphones, and high-speed data have led to 92% of internet users browsing the web on their phone. This has influenced brands to take a completely new approach to engage their audience on the net. Here we discuss how employers can keep recruitment mobile-friendly, and increase their reach over some of the best talent on the web.
Why is mobile-friendly recruitment important?
Over 78% of recruitment candidates now use their phones to search for work. It’s crucial for employers to make hiring mobile-friendly to stay ahead of the competition in their sector.
The internet has evolved with the rise of smartphones; information must be concise, eye-catching, and accessible to succeed on the handheld web. This means adapting advertising, application processes, and hiring comms to meet the changing needs of online job-hunters.
#1 – Keep recruitment ads short and snappy
When it comes to mobile recruitment, short and sweet is the best way to attract talent. The ‘scrollable’ nature of the mobile web means information must be concise and easily-digestible.
By keeping recruitment ads concise, you give potential candidates all the initial info they need in a matter of seconds. This increases the chance of them clicking to find out more about the role in question, and ultimately applying to join your team.
Long, drawn-out job descriptions aren’t the best advertising material, and may lead to valuable talent scrolling right past your vacancies. Save these for your careers landing page – keep your ads mobile-friendly!
Social media is the engagement hub of the mobile web. To give your job ads the best chance of resonating with mobile users, it’s important to utilise social media channels to advertise your vacancies.
Platforms such as Facebook and LinkedIn have built-in job boards, allowing you to engage talent through fully-branded social campaigns. This means potential candidates can access all your brand information via your social media page, while keeping up-to-date with your latest opportunities.
Your social media audience is a great asset for recruitment; it’s likely that your followers list already contains compatible talent! Make the most of the tools available to you, and bring your hiring strategy into the social networking age.
#3 – Automate email/SMS contact
High-quality contact is what makes a positive candidate journey. Automating your email/SMS communications helps to keep applicants up to date, while ensuring your hiring process remains mobile-friendly.
While calling candidates is a great way to maintain contact, email/SMS campaigns mean you’ll never be met with an answering machine message. Candidates are able to engage and reply to you at a time that suits them. This is also a great opportunity to include branded material, such as links to careers websites and onboarding info.
#4 – Make your careers site mobile-friendly
Your careers site acts as a hub for all your employer brand info and job opportunities. It’s important to make this mobile-friendly to improve the experience of potential candidates.
Make information as concise as possible; use images, titles, and short paragraphs to give your page a navigable structure. This will make it easy for mobile users to browse your vacancies, absorb brand information, and apply for opportunities.
Making your careers site mobile-friendly is also important for web ranking. If your page is not optimised for mobile use, it will struggle to rank on search engines such as Google – decreasing your reach over key talent.
#5 – Make application forms accessible
A mobile-friendly application process is crucial for attracting the best new talent. With the majority of job-hunters using their phones to look for work, it’s important to make their experience as positive as possible.
Optimise your application pages for the mobile layout; use multiple-choice options where possible, and allow CVs to be attached as documents. This increases the speed and experience of your application process – helping you attract more high-quality candidates.
Introducing…
Talos ATS: Make your hiring process mobile-friendly
Want to make recruitment mobile-friendly for your candidates? Introducing Talos ATS…
Talos ATS is the ultimate, all-in-one recruitment tool – giving employers a better way to digitalise their hiring process, and attract more of the best talent.
With Talos, it has never been easier to centralise hiring, while ensuring candidates are met with a positive recruitment journey every time. The platform includes:
- Intuitive applicant tracking software
- Video screening/interview tools
- SMS/email automation
- Multi-posting scheduling assistant for job boards and social channels
- A fully-branded, mobile-friendly careers page
- Accessible remote onboarding tools
Discover the easiest way to develop a strong, talent-winning hiring process:
In summary
78% of recruitment candidates are now using their mobile phones to find work. This makes it crucial for employers to develop a mobile-friendly hiring process – increasing their reach over the best new talent.
Here are the best ways to improve your hiring journey for mobile users:
- Keep recruitment ads short and snappy
- Utilise social media job boards
- Automate email/SMS communication
- Make your careers site mobile-friendly
- Make application forms accessible
Mobile browsing is the future of the web; employers must act now to ensure their hiring journey is optimised for handheld devices. This will future-proof the recruitment process – improving the candidate experience, and helping you attract key talent.
