11th May 2022 4 MIN READ •Talos Attract •Employer Branding
Having a dedicated careers site for your business may seem like a luxury, but it’s becoming more and more of a necessity for attracting the right talent. Here we discuss some of the key benefits of a dedicated careers site, and how it can help transform your talent attraction.
5 benefits of a dedicated careers site
From enhancing your employer brand to improving the candidate journey, there are many ways the benefits of a dedicated careers site can impact your organisation. Below are our top 5 reasons why you should implement a dedicated careers site today.
1. They’re bespoke to your unique employer brand
Your brand’s careers site is unlike any other – for one simple reason: it reflects the values and culture of your unique business.
This not only matches and complements the reputation of your corporate brand, but adds a new edge to its personality: the candidate/employee perspective.
The possibilities are endless; you can go as flashy or as subtle as you like, tailoring the design and experience to your company’s distinctive feel. This helps to get candidates familiar with your brand from the very beginning, creating a hiring experience that matches your unique workplace culture.
2. They help to define EVP within the job market
Your careers site is the ‘shop window’ to your company’s workplace – it’s the ideal place to showcase what makes you an employer of choice in your industry.
This includes everything from tangible employee benefits to your day-to-day workplace culture – the building blocks of your employee value proposition (EVP).
Defining your EVP helps you to attract more compatible candidates to your vacancies. This helps to focus your talent pipeline on the people who really resonate with your business, its culture, and your unique offerings.
3. They centralise your application process
A careers site serves as a one-stop shop for all your company’s opportunities. It can also be used to house application forms, giving candidates a centralised platform from which they can search, identify, and apply to your vacancies.
This makes it easier for your candidates to respond to your vacancies, rather than having the added hassle of emailing CVs, or using fiddly job-board application forms.
An easier experience leads to a positive hiring journey – adding to your company’s reputation within the job market, and increasing your flow of high-quality candidates.
4. They benefit from SEO
Search Engine Optimisation (SEO) is one of your company’s most valuable digital marketing assets. This is the process of getting your site to rank for its focus keywords on Google and other search engines.
This is one of the most effective ways to increase your visibility with relevant candidates. For example, think of all the candidates you could attract by ranking in the top 10 results for ‘tech sales jobs in (your city)’.
The best thing about SEO is that it’s totally free! It also helps to reduce your spend on recruitment advertising campaigns – driving relevant organic traffic to your careers site!
5. They can integrate with your ATS!
A careers site isn’t just an asset to your employer brand, it can also help to speed up your hiring process! This is because modern careers sites can be integrated with your ATS – automatically streaming new applications directly to your database.
When combined with other ATS features such as AI screening and email/SMS automation, this means candidates can be filtered almost instantly, and contacted in receipt of their application.
This makes life easier for your HR team, and provides a more engaging, responsive experience for your candidates. You’ll never have to manually collate, screen, and upload an applicant again!
Introducing…
Talos Attract: Showcase your unique employer brand
Want to take your recruitment advertising to the next level – attracting a more diverse range of compatible candidates?
Talos Attract provides brand-tailored recruitment collateral, including fully-branded, ATS integrated careers pages, managed advertising campaigns, and employer brand optimisation.
Brand-tailored careers page (ATS integrated)
Effective employer branding gives you the ultimate competitive edge. Talos360’s employer brand services position you as an employer of choice, making it easier to attract and retain the best employees.
Talos ATS comes with your very own brand-tailored careers site – giving candidates a one-stop shop for all your company’s opportunities!
Managed recruitment advertising
As the UK’s leading provider of online recruitment advertising packages, we can offer you not only the most competitive prices but also a tailored, flexible approach and exceptional service levels.
We’ll do the hard work for you, allowing you to benefit from the increased visibility of your job adverts.
Free recruitment advertising visibility review
Through a free Employer Brand Visibility Review, we’ll review your brand’s online presence to analyse the strengths and weaknesses of your candidate attraction strategy.
