Not getting enough job applicants? Here’s what you can do

Are you struggling to attract high-quality applicants to your job vacancies? You’re not alone! The UK’s current ‘talent shortage’ has left employers competing for a scarce number of skilled candidates. 

Here we explore what you can do to attract more applications to your vacancies, and bring more of the best talent to your team.

5 ways to attract more job applicants

While talent attraction is never going to be simple, there are steps your business can take to attract more compatible candidates. Here are our top 5 tips for attracting high-quality applicants:

#1 – Tailor a ‘talent-winning’ employer brand image

Your employer brand reputation has a huge impact on your ability to attract new talent. This is the first thing candidates look for before engaging with your vacancies; ensure your brand’s image reflects the best of your workplace culture.

What makes you an ‘employer of choice’ for your existing colleagues? What motivates them to succeed in their roles? These are the factors you need to identify in order to ‘sell’ your employer brand to more of the best talent.

Employee testimonials are a great way to promote your workplace culture. Use videos, quotes, and images across careers sites and social channels to promote your brand across the job market.

#2 – Use a dedicated careers website to house your vacancies

A dedicated careers site gives job-seekers a one-stop-shop for all of your brand’s opportunities. This makes it easier for candidates to find vacancies relevant to their skill areas, while engaging with your unique employer brand.

Employers can use careers sites to promote much more than their job vacancies. They provide a perfect home for employer brand material and employee testimonials – giving candidates a true look into your unique workplace culture.

This also helps to reduce advertising spend, allowing you to attract more high-quality applicants without paying to post new vacancies. 

#3 – Advertise in the right places (use a multi-poster*)

Are you promoting your job vacancies in all the best places? If not, you’re likely missing out on a huge number of potential applicants. 

Multi-posting tools ensure you never miss a trick when it comes to recruitment advertising, posting your vacancies across multiple channels at once. This enables you to reach new talent without having to manage ads across each individual platform.

Talos ATS comes with an integrated, multi-posting advertising suite. Simply draft your recruitment ad in the publisher, and the system will distribute your vacancies across all essential platforms and aggregators.

#4 – Activate an internal employee referral scheme

Employee referrals are a great way to increase your number of suitable applicants. By incentivising employees with cash bonuses, prize draws, or reward schemes, you encourage them to refer their own contacts for new/vacant roles.

This helps you to reach more compatible talent in your sector, targeting candidates whose values already align with those of your workforce. 

Your employees also serve as excellent advocates for your employer brand, attracting candidates to join your team for all the right reasons. This helps to boost your reputation within the job market,

strengthening the impact of future hiring campaigns. 

#5 – Optimise your recruitment advertising content

With recruitment advertising, it isn’t enough to simply reach new talent – you need to sell your opportunities to win over sought-after candidates.

Ensure your job ads are optimised for talent attraction; keep things short, descriptive, and mobile-friendly. Make it easy for job-hunters to apply for your roles – ensure ‘next steps’ are always clear and accessible.

Don’t ask candidates to email their applications; provide user-friendly online forms to give applicants a straightforward experience.

* Include salary estimations!

Do you include salary estimations in your job ads? Almost 50% of job seekers won’t consider a role unless the job ad includes salary projections.

Remain transparent; try to include this information where possible to increase the success of your hiring campaigns.

Introducing…

Talos ATS: Attract & hire new talent easily!

Want to attract more compatible applicants to your vacancies? Talos ATS is the answer!

The platform combines the latest recruitment advertising tools with intuitive ATS software, remote hiring capabilities, and intelligent automations.

All-in-one talent acquisition platform – Talos ATS

Talos ATS is an all-in-one recruitment platform, making it easier than ever to attract, manage, and hire compatible candidates.

Talos ATS includes:

• Multi-posting recruitment advertising suite
• Fully-branded careers page 
• Remote video screening/interview tools
• Next-generation Applicant Tracking System (ATS)
• Automated progression of your strongest candidates
• SMS/email updates for applicants at each hiring stage
• Employee onboarding tools and resources

Put talent acquisition at your fingertips; cut costs, save time, and attract more compatible talent:

Talos360 also offers…

Talent-winning recruitment advertising campaigns

We’re experts in recruitment advertising, working with employers to maximise the reach and success of their hiring campaigns.

Our team will create, optimise, and manage your recruitment advertising projects – putting you ahead of the competition in attracting the best new talent. We’ll ensure your vacancies are promoted across all of the best platforms, with all content reflecting your unique workplace culture. 

Make the most of recruitment advertising with Talos