6th May 2021 3 MIN READ •Talos ATS •Hiring Tips
Recruitment is an essential part of running a successful business. However, it can often be an expensive venture to manage. Here we discuss how employers can attract & recruit employees for free – helping you to develop a cost-effective hiring process.
1- Build an engaging careers website
One of the most effective ways to cut recruitment advertising costs is to create your own engaging platform to house your opportunities. A careers website does just that – giving potential candidates access to all your vacancies, employer brand info, and business information.
Once your careers site is up and running, you’ll depend less on paid advertising – allowing you to attract talent and recruit employees for free. This is also a great way to promote your employer brand values – boosting your reputation.
Read more on careers site creation
*Make your careers page SEO-friendly
To get the most out of your careers page, it’s important to optimise its content for search engine ranking. While this may sound complicated, the principle is pretty easy to understand.
You need to make sure website content corresponds to the search terms potential candidates use to find your vacancies. E.g. ‘Teaching Assistant jobs in Sheffield’. This will maximise your organic search traffic, reducing reliance on paid advertising.
Ensure job ads, website copy, and image tags/descriptions contain keywords relating to your industry, location, and the job role in question. For example: ‘Part-time Healthcare Assistant vacancy – Manchester’ would be preferable to ‘Healthcare assistant wanted’.
2- Optimise your employer brand & EVP
Your employer brand and EVP are your strongest assets in attracting compatible talent. It’s what tells candidates – ‘this is why you should work for us’. Optimising these will increase your ability to attract and recruit employees for free.
Building an attractive employer brand
Your employer brand is the perception employees/candidates hold of your company as a workplace. This includes company culture, social pledges, and wider brand qualities.
Communicate your employer brand values in hiring campaigns; include employee testimonials to give candidates a true insight into your workplace. This will help to ‘sell’ your company and its opportunities to professionals in your sector – making you an ‘employer of choice’.
Creating a talent-winning EVP
Your employee value proposition (EVP) is the benefits and incentives given to your employees in return for their hard work. This may include holiday allowance, remote working, company discounts, or healthcare packages – for example.
Survey your employees regularly to identify their wants/needs in working for your company. Build your benefits package around this data – giving you an EVP that truly resonates with your workforce.
This will help you to attract more like-minded professionals in your sector – further backing your status as an ‘employer of choice’ for top talent. This will cut talent attraction spending, bringing candidates to your vacancies organically.
3- Pool candidates in a talent database
Creating a talent database is a great way to recruit employees for free in future hiring campaigns. This involves storing the details of candidates who apply to join your team, but may not make the cut first time. These individuals can be engaged in the future when new opportunities arise.
By pooling talent in this way, you create an on-demand network of compatible candidates for future engagement. This not only promotes cost-effective hiring, but also speeds up your recruitment process – promoting efficiency.
Social media is a powerful advertising tool for recruitment. If your brand has a presence on LinkedIn, Facebook, Twitter, and/or Instagram – it’s highly likely that your existing audience contains potential candidates.
By promoting your career opportunities on branded social media channels, you increase the organic reach of your vacancies. Encourage employees to share these posts with their own networks too – this will help to deliver compatible applications for free.
Introducing…
Talos Engage: Check your EVP instantly
Improving your EVP doesn’t have to be difficult! Talos Engage is a gamified tool that identifies employee sentiments in minutes, allowing you to make data-backed optimisations to your EVP.
This provides an easier way to meet employees’ changing expectations, and retain an inspired, committed, and happy workforce.
– Gamified EVP research and optimisation
Talos Engage is our gamified EVP research platform – giving companies a better way to align their HR strategy with their employees’ expectations.
– Goodbye surveys; hello to our swipe-card interface!
Employees simply play the game – swiping left, right, up, or down to indicate which benefits matter most/least to them.
Data is then instantly formulated into an insightful report – helping you to align your benefits package with your core workforce values.
With Talos Engage, it has never been easier to develop an EVP that attracts, retains, and inspires successful employees.
Discover gamified employee engagement – and develop a talent-winning EVP:
