12th March 2024 5 MIN READ •Talos ATS
With 80% of candidates wanting to know as much as possible about an organisation before they apply, career sites have never been more important. But what is a careers site exactly? Does every organisation need one? What makes a good careers page?
Read on to find out why you should invest in a dedicated career site, what makes a good careers page, and discover 5 key things every career site should include.
What is a careers site?
A careers site is essentially your brand’s ‘shop window’, giving candidates insight into who you are, what you do, what it’s like working for you, and much more.
The objective of a careers site is to sell your organisation to applicants and show why they should apply for your open roles.
The best careers pages not only give candidates all the information they need before applying, but also help to attract the right candidates for your roles.
Do you need a careers site?
Not only does an effective careers site make job hunting a breeze with a centralised hub for all your vacant roles, but it also serves as the perfect tool to promote your employer brand.
Why is this important? The more attractive your brand appears, the more candidates will want to join your organisation and the more likely they are to apply to your roles. Whether you showcase employee testimonials or workplace benefits, promoting your employer brand is a big contributor to attracting the right talent for your vacancies.
Benefits of a careers site
Now we know what is a careers site, lets look at why you should have your own careers site.
1. Promote your employer brand
Your careers site is essentially your brand own shop window, and you can put the very best your organisation has to offer front and centre. Got a brilliant benefits package, a great growth opportunity or an amazing culture you’d like to show all potential candidates? Your career site is the perfect tool to do so.
2. Reduce cost per hire
Are you currently posting your job ads and hoping for the best? Not only is this ineffective, it also gets very expensive, very quick! Investing in your own careers site doesn’t just reduce your reliance on job ads, but offers your candidates a much better journey.
3. Reduce time to hire
As great as external recruitment agencies are, it can take a while to get in touch with candidates. With your own dedicated career page, you have access to engaged candidates, instantly, so you can progress through the hiring process much quicker, reducing time to hire.
What makes a good careers page?
The purpose of your careers page is to show potential applicants why your company is an attractive place to work whilst providing a centralised place for candidates to apply for roles.
1. Showcase your brand values
A reported 70% of Gen Z job searchers want to work for an organisation that aligns with their values, so make sure they know what yours are! Show your potential applicants why your employers love working for you by highlighting your unique brand values on your careers page.
2. Be clear and concise
Your careers page isn’t just a tool to promote your brand; it should act as a hub for applicants to apply for your roles. Ensure your vacancy listings and job descriptions are clear, easy to find on your career site, and easy to apply to.
3. Keep it engaging
Have you identified your ideal candidate? Tailor the pages on your careers site to meet your target audience’s needs, engage potential applicants, and maximise the chances of quality applications.
5 must-haves for every careers site
Now we know what a career site is and what makes a good careers page, here are 5 features every good career site must include.
1. Company benefits
With a reported 78% of job seekers stating that employee benefits are extremely important to their decision to apply for a role, it makes sense that your benefits should be one of the first pieces of information on your careers site.
Ensure the benefits you are showcasing are not only relevant to your ideal applicants, but are also enticing enough to attract talent. That means no more listing fresh fruit and dress down Fridays as ‘exciting benefits’.
2. Company culture
It can be difficult to convey how great it is to work for your organisation on a single career page, so use images and videos of your people to show applicants why your organisation is a great place to work, and why they should apply.
Every good careers page will feature some images of social events, company milestones, day-to-day experiences and, of course, any organisation or employee awards.
3. Employee testimonials
Looking to promote your employer brand even further? Your employees are your biggest asset and your most reliable brand ambassadors – utilise them!
To show just how great it is to work for your organisation, ask your current employees why they love working for your organisation and publish your best testimonials on your site.
4. Clear list of vacancies
Your careers page must include a clear and easy-to-navigate list of open vacancies. Not only does this make the site look better for new visitors, but it also helps applicants to find your open roles, making it easier for them to apply.
We recommend using a simple drag-and-drop career site builder to create a professional careers site that’s easy to use for both HR and candidates alike..
5. Easy application process
Finally, every good careers page must include an easy application process. This means ditching the login screens, removing the password-protected application forms, and making it easy for engaged candidates to apply.
Why is this so important? A reported 73% of applicants drop out of an application process if it takes longer than 15 minutes to complete, so the shorter you can get your process, the more candidates you’ll end up with.
Introducing…
Attract more candidates with Talos ATS
Showcase the best your organisation has to offer with Talos360’s drag-and-drop career site builder.
Available directly in Talos ATS, Talos360’s award-winning applicant tracking system, you can build your fully branded, professional career site to promote your employer brand, share vacancies and attract more qualified candidates.
No developers required…
With complete creative control, you can build your career page the way you want without needing a developer. Our easy-to-use interface allows even the least tech-savvy individuals to build an attractive career site, giving job seekers an incredible start to their journey.
Now you know what makes a good careers page, try Talos360’s career site builder today.
Promote your employer brand with Talos360
