19th April 2021 5 MIN READ •Talos Attract •Employer Advice
Online recruitment can be a challenge to navigate. There are a vast number of channels available for employers to post vacancies – some more popular than others.
One crucial platform often forgotten by hiring managers is a dedicated careers site. Uncovering how to build a careers site may be an important asset to your employer brand, giving talent a one-stop-shop for all your career opportunities. Here we discuss the importance of having a dedicated careers site to house your vacancies:
What is a ‘careers site’?
A careers site is a dedicated online platform that houses employer brand information, job opportunities, and application details. This is an incredibly useful asset to any company’s talent acquisition strategy.
The site usually takes the form of a user-friendly landing page, which allows for simple navigation for job-hunters seeking opportunities with your business.
Why do I need a careers site?
Aside from providing an easy-to-navigate platform for job opportunities, building a careers site brings numerous benefits to your hiring process. Advantages of a dedicated careers website include:
1- Centralise your recruitment advertising
Online recruitment advertising can be complex. Employers are often unsure which platforms best fit their needs, and will attract the most relevant candidates.
Centralising your recruitment advertising through a dedicated careers site helps to lift this complexity – giving job-hunters a focused hub for all your company’s vacancies.
This helps you to attract new talent to your business, and keep previous applicants engaged with any future opportunities you may offer.
2- Showcase your employer brand and workforce culture
Your employer brand is a huge contributor to the success of your talent attraction strategy. Simply put, the more attractive your company appears as a workplace, the more likely you are to attract applications from high-quality candidates.
Having a dedicated careers site allows you to promote your employer brand to all your applicants. This may be through employee testimonials, benefits information, workplace tours, or simply detailing your brand’s background. It is this that sets careers websites apart from any other online advertising platform – they allow for maximum engagement with your employer brand culture.
3- Attract and hire the best talent
The success of any recruitment strategy should be measured by the quality of the talent it attracts. With a dedicated careers site, you can focus your recruitment advertising on engaging like-minded professionals in your sector.
By showcasing aspects of your employer brand, promoting your careers website in online adverts, and posting vacancies to social media, you can increase the quality and quantity of applications.
Promoting vacancies through a dedicated careers site provides much more than a job-posting platform. It allows you to showcase your company culture, real-time opportunities, and business updates to all potential applicants. This increases awareness and opinion of your employer brand within your industry, attracting future applications from previous applicants, and engaging completely new talent.
4- Cut recruitment advertising costs
Many recruitment platforms charge set fees for job posting, often making utilising these an expensive venture.
By building a dedicated careers website, you give your company an on-demand platform to post new vacancies, and engage talent in your sector. While there are associated costs, these are purely tied to the setup and maintenance of the website, rather than paying for every individual campaign.
This helps to cut spending on recruitment advertising by reducing your reliance on pay-to-use job sites.
How to build a careers site?
Building a careers site means focusing on the aspects that make your company an attractive place to work. The purpose of your site is to promote your key employer brand values, while providing candidates with an user friendly hub to apply to your vacancies.
Identify your core brand values
Identify the values that make your employer brand unique. Why do your employees want to work for you? Which are the most attractive values/benefits for like-minded talent?
Work with these, creating branded videos, images, and copy to showcase your employer brand effectively. This is a great time to promote your company’s focus on diversity & inclusion.
Identify your vacancies
Identify your company’s vacancies. Create vital information such as job descriptions, employee testimonials, as well as any visual media associated with these.
Build individual profiles for your key working areas (e.g. customer service, sales, and tech) where you can post new vacancies as they arise. Make sure to outline key benefits and development opportunities in these sections.
Identify your ideal candidate (target audience)
When building a careers website, it’s important to focus on engaging your ideal talent cohort. Once you have identified your ideal candidate, make sure that the careers site is both attractive to them, and meets their needs as a user.
There’s no point generalising with advertising material; your employer brand is bound to appeal to one group more than another. Set your sights on these individuals, and keep them in mind when designing your site.
How to build a careers site with Talos360
Once you have created all the necessary content for your careers site, it’s time to get building! With Talos360’s drag-and-drop careers site builder, creating an attractive and functional website couldn’t be easier.
Create, customise and optimise your careers site with Talos ATS
With no assistance from a web developer, you can create an engaging careers site that allows for consistent branding, multiple customisable pages, mobile-friendly responsive layouts, and much more, ensuring you have complete control over the entire candidate experience.
You can also cut the cost and find candidates faster with SEO-optimised web pages. With SEO-optimised web pages, you have the ability for candidates to find your job roles through Google search – helping you fill job roles faster than ever.
Get in touch today for more information.
Introducing…
Talos ATS: Drag and Drop Career Site Builder
Become an expert in building engaging, search-engine-optimised (SEO) careers websites with our easy-to-use drag & drop builder.
Talos360’s drag & drop career site builder helps to put you in the driving seat when it comes to candidate attraction. With pre-built page templates, endless customisation, SEO optimisation abilities and full back-end control, you can discover how to build a careers site that will allow your company to promote your employer brand values, helping to make you an employer of choice.
The finished product? An engaging one-stop-shop for all your brand’s career opportunities – centralising your hiring process, and promoting your employer brand to new talent.
Drag & drop Career Site Builder from Talos ATS
Centralise your talent attraction strategy through an easy-to-use, fully-branded careers website:
In summary
One of the most effective forms of online recruitment advertising is a dedicated careers site. By building a centralised hub for job opportunities, your business can increase both the quality and quantity of job applications.
Having a dedicated careers website showcases your employer brand culture to potential applicants, promoting your company as an employer of choice. This helps to attract more like-minded talent to your business, while cutting the costs associated with online recruitment advertising.
A dedicated careers site can help by:
- Centralising your recruitment advertising
- Showcasing your employer brand to new talent
- Attracting/hiring the best candidates
- Cutting costs associated with online advertising
Talos360’s drag & drop career site builder, along with advances in accessible web hosting, have made it easier than ever to develop a talent-winning careers site.
